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International Management 8th Edition by Fred Luthans,Jonathan Doh
Edition 8ISBN: 978-0078112577International Management 8th Edition by Fred Luthans,Jonathan Doh
Edition 8ISBN: 978-0078112577 Exercise 20
If a locally based manufacturing firm with sales of $350 million decided to enter the EU market by setting up operations in France, which orientation would be the most effective: ethnocentric, polycentric, regiocentric, or geocentric? Why? Explain your choice.
Explanation
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Every MNC has few basic predispositions ...
International Management 8th Edition by Fred Luthans,Jonathan Doh
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