International Management 8th Edition by Fred Luthans,Jonathan Doh

Exercise 1

Diaz Brothers is a winery in Barcelona.The company would like to expand operations to the United States and begin distributing its products in the Chicago area.If things work out well, the company then will expand to both coasts.In its business dealings in the Midwest, how might culture prove to be a communication barrier for the company's representatives from Barcelona? Identify and discuss two examples.