International Management 8th Edition by Fred Luthans,Jonathan Doh

Exercise 12

Fujitsu is one of the world's largest IT service providers.It offers consulting services, goods to doctors and health care systems and grocery store chains, and business and personal office solutions.Go to Fujitsu's website at www.fujitsu.com to see background of the firm and the products it offers.Then answer these questions: How do you think international strategic management is reflected in what you see on the website? What major strategic planning steps would Fujitsu need to carry out in order to remain a world leader with such diverse offerings? What potential threat, if it occurred, would prove most disastrous for Fujitsu, and what could the company do to deal with the possibility of this negative development?