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International Management 8th Edition by Fred Luthans,Jonathan Doh
Edition 8ISBN: 978-0078112577International Management 8th Edition by Fred Luthans,Jonathan Doh
Edition 8ISBN: 978-0078112577 Exercise 5
Consider that both a retail chain and a manufacturing company want to expand overseas.What environmental factors would have the most impact on these companies? What ratio of environmental scanning to internal analysis should each employ? What key factors of success differentiate the two?
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International strategic management is th...
International Management 8th Edition by Fred Luthans,Jonathan Doh
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