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International Management 8th Edition by Fred Luthans,Jonathan Doh
Edition 8ISBN: 978-0078112577International Management 8th Edition by Fred Luthans,Jonathan Doh
Edition 8ISBN: 978-0078112577 Exercise 6
Anheuser-Busch is attempting to expand in India, where beer is hardly ever consumed and liquor dominates the market.What areas should be targeted for strategic goals? What could be some marketing implications in the Indian market?
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International strategic management is th...
International Management 8th Edition by Fred Luthans,Jonathan Doh
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