International Management 8th Edition by Fred Luthans,Jonathan Doh

Exercise 33

How are U.S.multinationals trying to introduce total quality management (TQM) into their operations? Give two examples.Would a U.S.MNC doing business in Germany find it easier to introduce these concepts into German operations, or would there be more receptivity to them back in the United States? Why? What if the U.S.multinational were introducing these ideas into a Japanese subsidiary?