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Management 12th Edition by Richard Daft
Edition 12ISBN: 978-1337798846Management 12th Edition by Richard Daft
Edition 12ISBN: 978-1337798846 Exercise 14
SWOT Analysis75
Step 1. In a group of three to five students, select a local eating establishment for a SWOT analysis. This could be a restaurant, an ice cream store, or a bakery with which your group is familiar.
Step 2. Write a statement of what you perceive to be the business's current strategy.
Step 3. What do you perceive to be the key strengths and weaknesses of this business from a customer's perspective? Make one list for strengths and another list for weaknesses.
Step 4. What do you perceive to be potential opportunities and threats for this business? Make one list for opportunities and another for threats.
Step 5. If the store manager or owner is available, interview the person for his or her perception of strategy strengths, weaknesses, opportunities, and threats. Add new items to your lists.
Step 6. Use your SWOT analysis findings to set a goal of where this business could be in two years in terms of growth, size, new offerings, or expanded customer base. What steps do you recommend to achieve this goal?
Step 7. How did your SWOT analysis help you determine the goal and how to accomplish it during the next two years? What did you learn from this exercise?
Step 1. In a group of three to five students, select a local eating establishment for a SWOT analysis. This could be a restaurant, an ice cream store, or a bakery with which your group is familiar.
Step 2. Write a statement of what you perceive to be the business's current strategy.
Step 3. What do you perceive to be the key strengths and weaknesses of this business from a customer's perspective? Make one list for strengths and another list for weaknesses.
Step 4. What do you perceive to be potential opportunities and threats for this business? Make one list for opportunities and another for threats.
Step 5. If the store manager or owner is available, interview the person for his or her perception of strategy strengths, weaknesses, opportunities, and threats. Add new items to your lists.
Step 6. Use your SWOT analysis findings to set a goal of where this business could be in two years in terms of growth, size, new offerings, or expanded customer base. What steps do you recommend to achieve this goal?
Step 7. How did your SWOT analysis help you determine the goal and how to accomplish it during the next two years? What did you learn from this exercise?
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Management 12th Edition by Richard Daft
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