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Management 12th Edition by Richard Daft
Edition 12ISBN: 978-1337798846Management 12th Edition by Richard Daft
Edition 12ISBN: 978-1337798846 Exercise 15
On the Job: theo Chocolate: Strategy Formulation and execution
Questions
1. Evaluate Theo's new strategy in light of the company's strengths, weaknesses, opportunities, and threats.
2. Using the BCG matrix, explain Theo's decision to offer a classic line of chocolate bars after having limited success with Fantasy Flavor chocolates.
3. Which of the three competitive strategies- differentiation, cost leadership, or focus-do you think is right for Theo Chocolate? Explain.
Questions
1. Evaluate Theo's new strategy in light of the company's strengths, weaknesses, opportunities, and threats.
2. Using the BCG matrix, explain Theo's decision to offer a classic line of chocolate bars after having limited success with Fantasy Flavor chocolates.
3. Which of the three competitive strategies- differentiation, cost leadership, or focus-do you think is right for Theo Chocolate? Explain.
Explanation
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Management 12th Edition by Richard Daft
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