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Management 12th Edition by Richard Daft
Edition 12ISBN: 978-1337798846Management 12th Edition by Richard Daft
Edition 12ISBN: 978-1337798846 Exercise 2
Family Business
Step 1. In groups of three to five students, assume that you are a consulting team to a family business. The family has used an inheritance to acquire a medium-sized pharmaceutical company. Last year, sales were down 10 percent from the previous year. Indeed, business has declined over the past three years, even though the pharmaceutical industry has been growing. The family that acquired the business has asked for your help.
Step 2. Your task as a group is to rank the priority of the departmental functions in the order of importance for assigning additional resources to improve business in the future.
Step 3. Individually, rank the following ten functions in order of importance, and make a note of your reasons:
Distribution
Manufacturing
Market research
New-product development
Human resources
Product promotion
Quality assurance
Sales
Legal and governmental affairs
Office of the comptroller
Step 4. As a group, discuss the order of importance for the ten functions, sharing your reasons for how functional priority should relate to the company's strategic needs.
Step 5. How does the group's reasoning and ranking differ from your original thinking?
Step 6. What did you learn about organization structure and design from this exercise?
Step 1. In groups of three to five students, assume that you are a consulting team to a family business. The family has used an inheritance to acquire a medium-sized pharmaceutical company. Last year, sales were down 10 percent from the previous year. Indeed, business has declined over the past three years, even though the pharmaceutical industry has been growing. The family that acquired the business has asked for your help.
Step 2. Your task as a group is to rank the priority of the departmental functions in the order of importance for assigning additional resources to improve business in the future.
Step 3. Individually, rank the following ten functions in order of importance, and make a note of your reasons:
Distribution
Manufacturing
Market research
New-product development
Human resources
Product promotion
Quality assurance
Sales
Legal and governmental affairs
Office of the comptroller
Step 4. As a group, discuss the order of importance for the ten functions, sharing your reasons for how functional priority should relate to the company's strategic needs.
Step 5. How does the group's reasoning and ranking differ from your original thinking?
Step 6. What did you learn about organization structure and design from this exercise?
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Management 12th Edition by Richard Daft
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