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Management 12th Edition by Richard Daft
Edition 12ISBN: 978-1337798846Management 12th Edition by Richard Daft
Edition 12ISBN: 978-1337798846 Exercise 11
On the Job: JetBlue: Managing Diversity
Questions
1. How does JetBlue's commitment to diversity influence the way it treats its employees? How does it influence the way it treats its customers?
2. JetPride and VetConnect are two of JetBlue's diversity initiatives. What are some of the benefits JetBlue and its employees have gained from these initiatives?
3. These employees' comments provide a rich picture of the true meaning of prejudice, stereotyping, and diversity. After hearing their comments, how has your understanding of these terms changed? Include at least two examples from the video in your answer
Questions
1. How does JetBlue's commitment to diversity influence the way it treats its employees? How does it influence the way it treats its customers?
2. JetPride and VetConnect are two of JetBlue's diversity initiatives. What are some of the benefits JetBlue and its employees have gained from these initiatives?
3. These employees' comments provide a rich picture of the true meaning of prejudice, stereotyping, and diversity. After hearing their comments, how has your understanding of these terms changed? Include at least two examples from the video in your answer
Explanation
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Management 12th Edition by Richard Daft
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