Marketing 3rd Edition by Dhruv Grewal,Michael Levy

Exercise 4

The lines of food products produced under the Newman's Own and Newman's Own Organic labels align with the company's claims to engage in "Shameless Exploitation in Pursuit of the Common Good" ( www.newmansown.com ) and produce "Great Tasting Food That Happens to Be Organic" ( www.newmansownorganics.com ). Visit both sites and review the descriptions of the company, its mission, and its values. Discuss which aspects of its mission and values might be considered progressive. Does this progressive attitude create a special position for Newman's Own products in the market that contributes to a sustainable competitive advantage?