Marketing 3rd Edition by Dhruv Grewal,Michael Levy

Exercise 14

A large U.S.-based dog food company is negotiating with a company in Korea to make a new line of organic dog food. The manufacturer wants a high-quality product at a reasonable cost but is concerned that the Korean workers will be underpaid and asked to work long hours in unpleasant conditions. Develop a stakeholder analysis matrix similar to that in Exhibit 3.5 to assess the impact of this decision on the relevant stakeholders.