Marketing 3rd Edition by Dhruv Grewal,Michael Levy

Exercise 16

A company that makes granola and other "healthy" snacks has the following mission statement: "Our goal is to profitably sell good-tasting, healthy products and to better society." Although its products are organic, they also are relatively high in calories. The company gives a small portion of its profits to the United Way. Evaluate the mission statement by using Ethical Decision-Making Metric II from Exhibit 3.9.