Marketing 3rd Edition by Dhruv Grewal,Michael Levy

Exercise 4

Seventh Generation is the leading brand of nontoxic, environmentally safe household products in the United States. Visit its website ( http://www.seventhgeneration.com ) and review the philosophy behind the business. Next, review the site to identify the products the company offers. Briefly summarize some of the consumer trends you think are reflected. Describe the ways in which Seventh Generation's products address the wants and needs of its customers.