Marketing 3rd Edition by Dhruv Grewal,Michael Levy

Exercise 8

The Internet has been a double-edged sword for consumers. On the one hand, it provides easy access to many businesses and sources for information. On the other hand, consumers must give up some of their privacy to access this information. The Electronic Privacy Information Center ( http://www.epic.org ), founded in 1994, attempts to focus public attention on privacy issues. Browse through the topics on the left on social networking, Facebook, and Smart Grids. What steps does EPIC suggest consumers take to protect their privacy online? What policy recommendations does it make regarding legal restrictions on companies?