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Marketing 3rd Edition by Dhruv Grewal,Michael Levy
Edition 3ISBN: 978-0077622114Marketing 3rd Edition by Dhruv Grewal,Michael Levy
Edition 3ISBN: 978-0077622114 Exercise 18
What are some examples of specific needs suggested by Maslow's hierarchy of needs?
2. Which social factors likely have the most influence on
(a) the purchase of a new outfit for a job interview and
(b) the choice of a college to attend?
3. List some of the tactics stores can use to influence consumers' decision processes.
2. Which social factors likely have the most influence on
(a) the purchase of a new outfit for a job interview and
(b) the choice of a college to attend?
3. List some of the tactics stores can use to influence consumers' decision processes.
Explanation
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(1)Specific needs suggested by Maslow's ...
Marketing 3rd Edition by Dhruv Grewal,Michael Levy
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