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Marketing 3rd Edition by Dhruv Grewal,Michael Levy
Edition 3ISBN: 978-0077622114Marketing 3rd Edition by Dhruv Grewal,Michael Levy
Edition 3ISBN: 978-0077622114 Exercise 5
Identify and describe the three social factors that influence the consumer decision process. Provide an example of how each of these might influence the purchase of the necessary products and services for a family vacation.
Explanation
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Buying decision of a consumer is influen...
Marketing 3rd Edition by Dhruv Grewal,Michael Levy
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