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Marketing 3rd Edition by Dhruv Grewal,Michael Levy
Edition 3ISBN: 978-0077622114Marketing 3rd Edition by Dhruv Grewal,Michael Levy
Edition 3ISBN: 978-0077622114 Exercise 7
Levi Strauss Co. maintains a website so that customers can shop online directly with the manufacturer. The website also refers consumers directly to retailers. In comparison, go to http://www.wrangler.com/home , click on the link for where to buy and then on "find it in stores." What do you find when you type in your zip code? How is this type of linking beneficial to both Wrangler and to the various retailers?
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Marketing 3rd Edition by Dhruv Grewal,Michael Levy
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