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Marketing 3rd Edition by Dhruv Grewal,Michael Levy
Edition 3ISBN: 978-0077622114Marketing 3rd Edition by Dhruv Grewal,Michael Levy
Edition 3ISBN: 978-0077622114 Exercise 14
Identify the environmental factors discussed in the case that have influenced the delivery industry during the past decade or so. What additional environmental factors might be important to the delivery industry, and how would they affect UPS's B2B operations?
Explanation
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Business to Business or B2B marketing is...
Marketing 3rd Edition by Dhruv Grewal,Michael Levy
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