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Marketing 3rd Edition by Dhruv Grewal,Michael Levy
Edition 3ISBN: 978-0077622114Marketing 3rd Edition by Dhruv Grewal,Michael Levy
Edition 3ISBN: 978-0077622114 Exercise 13
Instead of partnering with a local company in a joint venture, P G is building its own distribution network. What type of entry strategy is this, and are there any other entry strategies that would be appropriate for P G to use in this situation? Why or why not? If so, which ones?
Explanation
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P G is using a slow-growth strategy whic...
Marketing 3rd Edition by Dhruv Grewal,Michael Levy
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