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book Marketing 3rd Edition by Dhruv Grewal,Michael Levy cover

Marketing 3rd Edition by Dhruv Grewal,Michael Levy

Edition 3ISBN: 978-0077622114
book Marketing 3rd Edition by Dhruv Grewal,Michael Levy cover

Marketing 3rd Edition by Dhruv Grewal,Michael Levy

Edition 3ISBN: 978-0077622114
Exercise 3
What are the benefits of being able to offer a globally standardized product? What types of products easily lend themselves to global standardization?
Explanation
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Marketing 3rd Edition by Dhruv Grewal,Michael Levy
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