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Marketing 3rd Edition by Dhruv Grewal,Michael Levy
Edition 3ISBN: 978-0077622114Marketing 3rd Edition by Dhruv Grewal,Michael Levy
Edition 3ISBN: 978-0077622114 Exercise 7
A large department store collects data about whatits customers buy and stores these data in a data warehouse. If you were the store's buyer for men's shoes, what would you want to know from the data warehouse that would help you be a more successful buyer?
Explanation
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Customer buying decision should be based...
Marketing 3rd Edition by Dhruv Grewal,Michael Levy
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