
Marketing 3rd Edition by Dhruv Grewal,Michael Levy
Edition 3ISBN: 978-0077622114
Marketing 3rd Edition by Dhruv Grewal,Michael Levy
Edition 3ISBN: 978-0077622114 Exercise 9
Go to the website for the marketing research company SymphonyIRI ( www.symphonyiri.com ). Click on "News and Events," and click on one of the recent press releases. What was the question SymphonyIRI was solving? What type of research did SymphonyIRI conduct and what insights did they develop for their clients?
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Marketing 3rd Edition by Dhruv Grewal,Michael Levy
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