Marketing 3rd Edition by Dhruv Grewal,Michael Levy

Exercise 12

Suppose your university wants to modify its course scheduling procedures to better serve students. What are some secondary sources of information that might be used to conduct research into this topic? Describe how these sources might be used. Describe a method you could use to gather primary research data about the topic. Would you recommend a specific order in obtaining each of these types of data? Explain your answer.