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Marketing 3rd Edition by Dhruv Grewal,Michael Levy
Edition 3ISBN: 978-0077622114Marketing 3rd Edition by Dhruv Grewal,Michael Levy
Edition 3ISBN: 978-0077622114 Exercise 18
Classify each of the following products into either convenience, shopping, specialty, or unsought goods: toothpaste, life insurance, Sharp TV, Eggo Waffles, lettuce, Coach handbag, Adidas soccer cleats, furniture.
Explanation
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A Product is an object or service of cer...
Marketing 3rd Edition by Dhruv Grewal,Michael Levy
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