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Marketing 3rd Edition by Dhruv Grewal,Michael Levy
Edition 3ISBN: 978-0077622114Marketing 3rd Edition by Dhruv Grewal,Michael Levy
Edition 3ISBN: 978-0077622114 Exercise 7
Are there any advantages for companies that arethe first to introduce products that create new markets?Justify your answer. If you see advantages,explain why some new products still fail.
Explanation
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The idea of generating a very new produc...
Marketing 3rd Edition by Dhruv Grewal,Michael Levy
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