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Marketing 3rd Edition by Dhruv Grewal,Michael Levy
Edition 3ISBN: 978-0077622114Marketing 3rd Edition by Dhruv Grewal,Michael Levy
Edition 3ISBN: 978-0077622114 Exercise 21
In what stage of the product life cycle is a newmodel of a PlayStation video game console? IsSony's marketing strategy-its four Ps-consistentwith the product's stage in its life cycle? How is itdifferent from that of the deodorant in the previous question? Explain.
Explanation
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Product life cycle and the market strate...
Marketing 3rd Edition by Dhruv Grewal,Michael Levy
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