
Marketing 3rd Edition by Dhruv Grewal,Michael Levy
Edition 3ISBN: 978-0077622114
Marketing 3rd Edition by Dhruv Grewal,Michael Levy
Edition 3ISBN: 978-0077622114 Exercise 9
Explain the four service gaps identified by the Service Gaps Model.
2. List at least two ways to overcome each of the four service gaps.
2. List at least two ways to overcome each of the four service gaps.
Explanation
(1)Gap's model:
A model which is develo...
Marketing 3rd Edition by Dhruv Grewal,Michael Levy
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