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book Marketing 3rd Edition by Dhruv Grewal,Michael Levy cover

Marketing 3rd Edition by Dhruv Grewal,Michael Levy

Edition 3ISBN: 978-0077622114
book Marketing 3rd Edition by Dhruv Grewal,Michael Levy cover

Marketing 3rd Edition by Dhruv Grewal,Michael Levy

Edition 3ISBN: 978-0077622114
Exercise 13
Why is service recovery so important to companies?
2. What can companies do to recover from a service failure?
Explanation
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(1)Service recovery:
A process of ident...

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Marketing 3rd Edition by Dhruv Grewal,Michael Levy
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