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book Marketing 3rd Edition by Dhruv Grewal,Michael Levy cover

Marketing 3rd Edition by Dhruv Grewal,Michael Levy

Edition 3ISBN: 978-0077622114
book Marketing 3rd Edition by Dhruv Grewal,Michael Levy cover

Marketing 3rd Edition by Dhruv Grewal,Michael Levy

Edition 3ISBN: 978-0077622114
Exercise 15
Using the Gap Model, identify the service gaps you might have noticed during your most recent hotel stay. How might might those gaps be closed?
Explanation
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Services refers to the intangible and no...

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Marketing 3rd Edition by Dhruv Grewal,Michael Levy
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