Marketing 3rd Edition by Dhruv Grewal,Michael Levy

Exercise 7

You are hired by a career consulting firm that promises to market new graduates to high-paying employers. The firm provides potential clients with an impressive client list. It charges the clients a fee, and then a separate finder's fee if the client gets a position. The firm aggressively markets its services and has a large client base. You learn that the firm simply takes any submitted résumés and posts them to a variety of online job search engines. The firm never actually contacts any firms on its clients' behalf. The CEO, himself a recent college grad, tells you that the firm never promises that firm will contact potential employees themselves, only that they have access to and will distribute clients' résumés. What do you think of the career consulting firm's practices?