Marketing 3rd Edition by Dhruv Grewal,Michael Levy

Exercise 9

Several different pricing models can be found on the Internet. Each model appeals to different customer groups. Go to www.eBay.com and try to buy this book. What pricing options and prices are available? Do you believe that everyone will choose the least expensive option? Why or why not? Now go to www.Amazon.com. Is there more than one price available for this book? If so, what are those prices? Are different versions available? If you had to buy another copy of this book, where would you buy it, and why would you buy it there?