Marketing 3rd Edition by Dhruv Grewal,Michael Levy

Exercise 13

Prices can vary, depending on the market being served. Because Dell sells its computers directly to consumers all around the world, the Dell website makes it easy to compare prices for various markets. Go to www.dell.com/home. Choose the "Desktops" drop-down menu, scroll down to "Inspiron" models and determine the price of an Inspiron 580 desktop computer. Next go to http://www.dell.co.uk/ , the Dell United Kingdom website, choose the "For Home" drop-down menu and scroll to "Desktops and All-In-Ones." Then choose the "Desktops" drop-down menu and scroll to "Inspiron" models to find the price of the same computer. (If you need to convert currency to U.S. dollars, go to www.xe.com.) How does the price of the desktop computer vary? What would account for these differences in price?