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Marketing 3rd Edition by Dhruv Grewal,Michael Levy
Edition 3ISBN: 978-0077622114Marketing 3rd Edition by Dhruv Grewal,Michael Levy
Edition 3ISBN: 978-0077622114 Exercise 9
Suppose you have been hired as the pricing managerfor a drugstorechain that typically adds afixed percentage onto the cost of each product toarrive at the retail price. Evaluate this technique.What would you do differently?
Explanation
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Pricing is the important part of a busin...
Marketing 3rd Edition by Dhruv Grewal,Michael Levy
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