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Marketing 3rd Edition by Dhruv Grewal,Michael Levy
Edition 3ISBN: 978-0077622114Marketing 3rd Edition by Dhruv Grewal,Michael Levy
Edition 3ISBN: 978-0077622114 Exercise 21
A phone manufacturer is determining a price for its product using a cost-based pricing strategy. The fixed costs are $100,000, and the variable costs are $50,000. If 1000 units are produced and the company wants to have a 30 percent markup, what is the price of the phone?
Explanation
Verified
Verified
Cost-plus pricing is the simplest way of...
Marketing 3rd Edition by Dhruv Grewal,Michael Levy
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