
Marketing 3rd Edition by Dhruv Grewal,Michael Levy
Edition 3ISBN: 978-0077622114
Marketing 3rd Edition by Dhruv Grewal,Michael Levy
Edition 3ISBN: 978-0077622114 Exercise 10
A JIT inventory system appears to be an important success factor for Zara. Choose a local retailer and examine the advantages and disadvantages of its use of a JIT system. Do you believe it should use JIT? Why?
Explanation
Place:
The third P in the marketing mix...
Marketing 3rd Edition by Dhruv Grewal,Michael Levy
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