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Marketing 3rd Edition by Dhruv Grewal,Michael Levy
Edition 3ISBN: 978-0077622114Marketing 3rd Edition by Dhruv Grewal,Michael Levy
Edition 3ISBN: 978-0077622114 Exercise 17
What issues should manufacturers consider when choosing retail partners?
2. What are the differences among intensive, exclusive, and selective levels of distribution intensity?
2. What are the differences among intensive, exclusive, and selective levels of distribution intensity?
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Marketing 3rd Edition by Dhruv Grewal,Michael Levy
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