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Marketing 3rd Edition by Dhruv Grewal,Michael Levy
Edition 3ISBN: 978-0077622114Marketing 3rd Edition by Dhruv Grewal,Michael Levy
Edition 3ISBN: 978-0077622114 Exercise 19
Nike and Puma both make sneakers. Do they pursue an intensive, an exclusive, or a selective distribution intensity strategy? Would you suggestany changes to this strategy?
Explanation
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Marketing is defined as the process of p...
Marketing 3rd Edition by Dhruv Grewal,Michael Levy
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