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Marketing 3rd Edition by Dhruv Grewal,Michael Levy
Edition 3ISBN: 978-0077622114Marketing 3rd Edition by Dhruv Grewal,Michael Levy
Edition 3ISBN: 978-0077622114 Exercise 2
Name a retailer from which you have received personalized service, product, or promotion offerings online. What form of personalization did you receive? Did the personalization influence yourpurchase decision? Explain why or why not.
Explanation
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If a customer receives any kind of perso...
Marketing 3rd Edition by Dhruv Grewal,Michael Levy
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