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book Marketing 3rd Edition by Dhruv Grewal,Michael Levy cover

Marketing 3rd Edition by Dhruv Grewal,Michael Levy

Edition 3ISBN: 978-0077622114
book Marketing 3rd Edition by Dhruv Grewal,Michael Levy cover

Marketing 3rd Edition by Dhruv Grewal,Michael Levy

Edition 3ISBN: 978-0077622114
Exercise 15
Suppose you saw your instructor for this course being interviewed on TV about the impact of a big storm on an upcoming holiday's sales. Is this interview part of your college's IMC program? If so, do you believe it benefits the college? How?
Explanation
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Instructor Notes
Where is the line betw...

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Marketing 3rd Edition by Dhruv Grewal,Michael Levy
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