Marketing 3rd Edition by Dhruv Grewal,Michael Levy

Exercise 2

You were sitting in the school cafeteria yesterday, and a young man from your marketing class, whom you don't know well, asked if he could sit down. He then started telling you about this very cool new Apple product that allows you to record class lectures and play them back on an MP3 player. Although you recognize the merit in the product, you later find out that he works for Apple. Do you believe his action constitutes an ethical IMC strategy? How will it affect your attitude toward Apple and the potential that you will purchase the product?