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Marketing 3rd Edition by Dhruv Grewal,Michael Levy
Edition 3ISBN: 978-0077622114Marketing 3rd Edition by Dhruv Grewal,Michael Levy
Edition 3ISBN: 978-0077622114 Exercise 18
Should Bernard's use continuous, pulsing, or flighting for its advertising schedule? Why?
Explanation
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Instructor Notes
In extending their con...
Marketing 3rd Edition by Dhruv Grewal,Michael Levy
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