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book Marketing 3rd Edition by Dhruv Grewal,Michael Levy cover

Marketing 3rd Edition by Dhruv Grewal,Michael Levy

Edition 3ISBN: 978-0077622114
book Marketing 3rd Edition by Dhruv Grewal,Michael Levy cover

Marketing 3rd Edition by Dhruv Grewal,Michael Levy

Edition 3ISBN: 978-0077622114
Exercise 6
Why would Gillette use a company sales force, while a small independent manufacturer of organic shaving cream uses manufacturer's representatives?
Explanation
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There are various companies in the marke...

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Marketing 3rd Edition by Dhruv Grewal,Michael Levy
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