Social Psychology 9th Edition by David Myers

Exercise 82

Sally is interested in purchasing a DVD player, and is overwhelmed by the many different models available at her local electronics store. She decides to consult a magazine devoted to reviewing the quality of home electronics. After reading a number of articles stating the pros and cons of each model, she decides on a DVD player. Sally has been persuaded to purchase this particular DVD player because of the _______ route to persuasion.
A) peripheral
B) central
C) logical
D) image