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Social Psychology 9th Edition by David Myers
Edition 9ISBN: 978-0073310268Social Psychology 9th Edition by David Myers
Edition 9ISBN: 978-0073310268 Exercise 7
Lately you have noticed that your favorite athlete is on your cereal box, highway billboards for sports beverages, and television commercials for running shoes. What type of marketing strategy is being used to persuade you to purchase these products?
A) intelligent
B) savvy
C) central route
D) peripheral route
A) intelligent
B) savvy
C) central route
D) peripheral route
Step-by-step solution
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Verified
Step 1 of 2
The marketing strategy being used is per
Step 2 of 2
Social Psychology 9th Edition by David Myers
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