
Social Psychology 9th Edition by David Myers
Edition 9ISBN: 978-0073310268
Social Psychology 9th Edition by David Myers
Edition 9ISBN: 978-0073310268 Exercise 63
When an initially discounted message becomes effective, a delayed impact of the message occurs. This is called the _______ effect.
A) delayed reaction
B) short-term memory
C) sleeper
D) longevity
A) delayed reaction
B) short-term memory
C) sleeper
D) longevity
Step-by-step solution
Step 1 of 2
The sleeper effect refers to t
Step 2 of 2
Social Psychology 9th Edition by David Myers
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