
Social Psychology 9th Edition by David Myers
Edition 9ISBN: 978-0073310268
Social Psychology 9th Edition by David Myers
Edition 9ISBN: 978-0073310268 Exercise 36
When people allowed the example of others to validate how to think, feel and act, Cialdini (2000) called this the _______ principle of persuasion.
A) liking
B) authority
C) social proof
D) scarcity
A) liking
B) authority
C) social proof
D) scarcity
Step-by-step solution
Step 1 of 2
The principle of social proof refers to
Step 2 of 2
Social Psychology 9th Edition by David Myers
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