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Social Psychology 9th Edition by David Myers
Edition 9ISBN: 978-0073310268Social Psychology 9th Edition by David Myers
Edition 9ISBN: 978-0073310268 Exercise 23
In your marketing class, your assignment is to create an advertisement that will encourage people to buy condom X over condom Y. Given your knowledge of persuasion, which strategy would be most effective?
A) An ad that reads "AIDS kills", along with a suggestion that condom X prevents it.
B) An ad that reads "AIDS kills", along with a suggestion that condom Y does not prevent it.
C) An ad that suggests condom X prevents AIDS.
D) An ad that suggests condom Y does not prevent AIDS.
A) An ad that reads "AIDS kills", along with a suggestion that condom X prevents it.
B) An ad that reads "AIDS kills", along with a suggestion that condom Y does not prevent it.
C) An ad that suggests condom X prevents AIDS.
D) An ad that suggests condom Y does not prevent AIDS.
Explanation
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Social Psychology 9th Edition by David Myers
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