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Social Psychology 9th Edition by David Myers
Edition 9ISBN: 978-0073310268Social Psychology 9th Edition by David Myers
Edition 9ISBN: 978-0073310268 Exercise 38
Which of the following illustrates media influence through a two-step flow of communication?
A) A teenager buys a video game she saw advertised both on television and in her favorite magazine.
B) A domestic car manufacturer sponsors a television program about the defectiveness of many foreign imports.
C) A candidate for political office answers questions from members of a studio audience on live television.
D) A man buys a new laundry detergent after having it recommended by a friend, who had read that it was both effective and environmentally safe in a consumer magazine article.
A) A teenager buys a video game she saw advertised both on television and in her favorite magazine.
B) A domestic car manufacturer sponsors a television program about the defectiveness of many foreign imports.
C) A candidate for political office answers questions from members of a studio audience on live television.
D) A man buys a new laundry detergent after having it recommended by a friend, who had read that it was both effective and environmentally safe in a consumer magazine article.
Step-by-step solution
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Step 1 of 2
The two-step flow of communication refer
Step 2 of 2
Social Psychology 9th Edition by David Myers
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