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Business Communication 9th Edition by Amy Newman
Edition 9ISBN: 978-1305081420Business Communication 9th Edition by Amy Newman
Edition 9ISBN: 978-1305081420 Exercise 18
Choose communication media for different audiences.
Imagine that you're the CEO of a retail store such as Aggresshop (described at the end of this chapter and at www.cengagebrain.com). Let's say you're planning to redesign each of the 16 stores in the United States. As part of this effort, you'll need to close stores for two weeks at a time. Working in teams, identify in the communication plan template below which medium you would use to communicate with each audience. You may have multiple communications for some audiences. Include the rationale for your decisions.
Imagine that you're the CEO of a retail store such as Aggresshop (described at the end of this chapter and at www.cengagebrain.com). Let's say you're planning to redesign each of the 16 stores in the United States. As part of this effort, you'll need to close stores for two weeks at a time. Working in teams, identify in the communication plan template below which medium you would use to communicate with each audience. You may have multiple communications for some audiences. Include the rationale for your decisions.
Explanation
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Following are the medium of co...
Business Communication 9th Edition by Amy Newman
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